Silk Road Paris is getting a makeover and becoming Paris Fashion Mart

A new name, a new identity, and a new vision for the wholesale center dedicated to fashion professionals.

Silk Road Paris is getting a makeover and becoming Paris Fashion Mart.

More than just a name change, this new identity marks a new phase in the center’s development and underscores its ambition: to become a leading B2B destination for ready-to-wear professionals, both in France and internationally.

Ideally located and designed specifically for industry professionals, Paris Fashion Mart brings together wholesalers, manufacturers, and fashion professionals in one place to offer a diverse range of products that are accessible to retailers.

This new brand identity is also accompanied by a new website, designed to raise awareness of the center, its stores, and what it has to offer.

Professionals can now discover the stores located there, explore the center using an interactive map, access practical information, and stay up to date on news, events, new arrivals, and promotions.

With Paris Fashion Mart, the center is thus more clearly affirming its mission: to connect fashion professionals and create new business opportunities at the heart of the French and European markets.